Finding happiness

Together, let’s help your clients achieve their financial well-being with courage, strength and wisdom.

We draw on our 160 years of experience to work alongside you with clarity and efficiency. From innovative products to holistic planning tools to intuitive marketing resources, we provide tools and technology to meet your clients' needs - and help you grow your business.

Together, that's a powerful relationship.

We set ourselves apart from the competition.*

With next-generation products and industry-leading insights we’re committed to helping you meet your client’s needs at every stage of life- with solutions for today and tomorrow.

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Created the first buffered annuity
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Pioneered Variable Universal Life
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160 years of supporting financial professionals

*This refers exclusively to Equitable Financial Life Insurance Company (NY, NY)

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Annuities
Our focus on long term planning strategies means we help you ensure your clients' money is constantly working for them throughout their lives-resulting in deeper, lasting relationships with clients and their families.

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Group retirement
We know helping public service employees prepare for a secure retirement requires special marketplace understanding, so we've got the help you need with smart strategies, accessible tools and responsive service. We provide easier plan administration, personalized guidance and flexible strategies to deliver start-to-finish support for you and your plan sponsors.

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Life insurance
We're committed to improving conventional life insurance with unconventional thinking. With strong, experienced leadership, we anticipate where the market is headed and offer expertise, products, and features that keep you and your clients one step ahead.

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Employee benefits
No matter what life brings, we've got the coverage your clients-and their employees-need. Our powerfully simple technology and products, built to work your way and supported by an agile team, give you flexibility to work with us on your terms.

GE-2825272 (01/2020) (Exp. 11/2022)